CinemaNow Digital Copy

If you buy Blu-rays from Best Buy, you may notice that some of them now come with a CinemaNow Digital Copy of the movie.  CinemaNow is Best Buy’s new digital movie streaming service that they recently purchased from Roxio.  I think including CinemaNow digital copies with new movies is a clever marketing idea to get consumers more comfortable with the CinemaNow brand and the idea of owning copies of movies stored “in the cloud”.

In a previous post, I mentioned that Disney’s implementation of this idea was done very well and from first looks at how CinemaNow does it, it seems like it is also well implemented.  With CinemaNow, once you enter the code for the movie, it appears under your library.  With any movie you own or buy, you can have it on up to 5 compatible devices.

Anyways, I recently purchased Blu-rays of Salt and Resident Evil: Afterlife from Best Buy.    When I tried to enter my code from my freshly unwrapped copy of Salt, I got the message that the “code was either invalid or has already been used”.  What the heck?  This is the second time this has happened to me when trying to redeem a digital copy.  The first time it happened to me was with the movie 2012 (which wasn’t a CinemaNow digital copy).  Is somebody out there stealing codes to digital copies of movies?  It just seems so weird.

Luckily when I tried to redeem the code for Resident Evil: Afterlife, it went through and I now have a CinemaNow Digital Copy in my CinemaNow library.  When I entered the code for Resident Evil, I did do something different from what I did with Salt.

When I entered the code for Salt, I followed the instructions at the Salt site:

  1. Enter your code below.
  2. Sign in or create a CinemaNow account.
  3. Start downloading or watch on your device.
  4. Install the RoxioNow Player for PC playback.

When I entered the code for Resident Evil: Afterlife, I first signed into my CinemaNow account instead of first entering my code:

  1. Sign in or create a CinemaNow account.
  2. Enter your code below.

I’m not sure if this was the reason why the Salt code was invalid but I wanted to share this with you in case it was.  From now on, I will sign into my CinemaNow account before entering my code.